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Younger adults are also more likely than older ones to say that their relationship began online.

We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.

Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.

Additionally, 22% of online daters have asked someone to help them create or review their profile.

Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.

In general, online daters themselves give the experience high marks.

Some 79% of online daters agree that online dating is a good way to meet people, and 70% of them agree that it helps people find a better romantic match because they have access to a wide range of potential partners.

Some 42% of Americans know someone who has used online dating, up from 31% in 2005.

And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.

Compared with when we conducted our first study of dating and relationships in 2005, many more Americans are using online tools to check up on people they used to date, and to flirt with potential (or current) love interests: Young adults are especially likely to flirt online—47% of internet users ages 18-24 have done this before, as have 40% of those ages 25-34.

And while younger adults are also more likely than their elders to look up past flames online, this behavior is still relatively common among older cohorts.

This question was asked of everyone in a marriage or other long-term partnership, including many whose relationships were initiated well before meeting online was an option.