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Internet dating industry

Analysts expect the acceleration to continue over the next five years.

The "Xennials" are supposedly a group born between the late 1970s and early 1980s, who were born analogue and became digital adults.

But the evidence for their existence isn't as clear-cut as we might hope.

Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.

The Passion Network, for example, is a small empire of 250 dating hubs like Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008 — right through the recession — to become a $2.1 billion powerhouse.

But most subscription sites automatically renew until the customer cancels, and those fees can add up.

The dating industry is worth around $3 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. However, Chelsea Reynolds an assistant professor of communications at California State University, Fullerton who researches dating behavior, said some of the effects of online dating are less desirable.

A rise of interracial couples can alleviate prejudice and racism in society, studies show, and usher in a multiracial future.

What’s more, online dating leads to could lead to happier couples, too.

Today, more than one-third of marriages begin online.

Online dating is the second most popular way to meet partners for heterosexual couples and, by far, the most popular form of dating for homosexual partners.

“Our model predicts that, on average, marriages created when online dating becomes available last longer than those created in societies without this technology,” they wrote.