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If you’re hitting these benchmarks – don’t stop and settle for average either!

I like a man who is very strong and independent and confident - that is very sexy - but at the same time, he's very kind to people.

Other industries that often have poor CTRs are e Commerce (1.66%) and industrial services (1.40%).

Tech companies should find a lot of reach with strong CTRs (0.84%) on the display network, as many apps host display ads with high CTRs for these products and services.

The average conversion rate in Ad Words across all industries is 2.70% for search and 0.89% for display. Dating and personal sites have, by far, the lowest average cost per action from search ($6.91 CPA).