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Princeton University sociologist and author of The Purchase of Intimacy, Viviana Zelizer, states of camming: "They’re defining a new kind of intimacy.

In private chat rooms, viewers pay by the minute for a private show.

However in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.

Kari Lerum of the University of Washington suggests that men are more open and vulnerable in cam rooms than in strip clubs, and can become very invested in relationships which only exist on the screen.

The term webcam is a clipped compound used to combine the terms video camera and World Wide Web.

Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.

Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.

Since the early days of live Internet broadcasts by Ringley and Amanda, the phenomenon of camming has grown to become a multi-billion dollar industry which has an average of at least 12,500 cam models online at any given time and more than 240,000 viewers at any given time.

Camming websites typically fall into two main categories, dependent upon whether their video chat rooms are free or private.

A webcam model often performs erotic acts online, such as stripping, in exchange for money, goods, or attention. Since many webcam models operate independently from their homes, they are free to choose the amount of sexual content for their broadcasts.

In 1996 an American college student and conceptual artist, Jenny Ringley, created a website called "Jenni Cam." Her web camera was located in her dorm room and automatically photographed her every few minutes.

Webcam models mostly perform individually in separate video chat rooms, which are frequently referred to as rooms.